Na Hora da Decisão
Within the pages of the book, neuroscientist Mauro Maldonato explores the intricate interplay of rational and irrational processes that guide our decision-making. The cover art summarizing the key contents through an unfolding diagram on the inner flaps. This visual metaphor captures the broad spectrum of possibilities inherent in the decision-making process in the human brain.
Studio: ps.2 arquitetura + designCreative Direction: Fábio Prata and Flávia Nalon
Client: Edições Sesc